Best places to start
These are the most useful starting points if you are trying to pressure-test an advisor relationship, understand fees, connect planning to your business, or learn how Nicky thinks about money.
The Hidden Cost of a 1% Financial Advisor
The flagship fee guide: what 1% can cost at $1M, $2M, $5M, and $10M, and what business owners should expect in return.
Do I Need a Financial Advisor Quiz?
The root scorecard page Google is already testing for quiz searches.
Nicky Morong, CFP®, CLU®
The expert/entity page connecting Nicky, Peterkin Financial, the book, and the scorecard.
Financial Advisor for Business Owners
The main page for business-owner advisor-fit search intent.
1% AUM Cost Calculator
The clearest calculator page for advisor-fee and 1% cost searches.
Flat Fee vs. AUM for Business Owners
The comparison page for flat-fee, AUM, and percentage-fee intent.
Financial Advisor 92024
The strongest local page for Encinitas, Leucadia, Olivenhain, and 92024 searches.
Financial Planning for Women Business Owners
The main women-founder planning page.
If You Love Your Family, Save Like It
Nicky's book page, connecting the scorecard to her values-first planning philosophy.